Job Title: Consultant and Senior Data Scientist

Organization: Marts&Lundy

Education: M.S., Computer Information Systems, Boston University B.A., Chemistry and Middle Eastern Studies, Boston University

Brian A. Zive is a consultant and senior data scientist at Marts&Lundy, where he helps nonprofit organizations bring their fundraising data to life. He specializes in translating complex data into actionable insights that support campaign strategy, prospect development, and organizational planning. Before joining Marts&Lundy, Brian held data analytics roles at the Massachusetts Institute of Technology and Massachusetts General Hospital, contributing to two major fundraising campaigns by building analytics programs and leading projects in predictive modeling, portfolio management, and forecasting. He began his development career at Boston University. Brian is known for communicating technical findings in approachable, audience-specific ways. He is an experienced user of R, Excel, SQL, Tableau, and other platforms, and he continuously adapts his toolkit to meet the moment—including the thoughtful integration of AI to enhance efficiency, analysis, and decision-making. A collaborative mentor and teacher, Brian is committed to helping fundraising professionals and teams leverage data with clarity and confidence. His last name rhymes with give—which is fitting, since he’s worked in fundraising since 1999.